Smirnoff Collaborates With XNTHONY

SMIRNOFF launches the next chapter of their “We’re Open” initiative. Bringing together leading trans and gender non-conforming artists and performers, the campaign aims to spark conversation, create positive change in nightlife culture and lead a movement to make it a more open-minded and socially inclusive space. And it features ME! 

The video by SMIRNOFF stars DJ and producer Honey Dijon, French LGBTQ+ icon and leading figure on the Paris Ballroom scene Kiddie, British transgender model and dancer Lucy Fizz, and gender-fluid pop artist Le Fil, and myself. It celebrates the role that nightlife plays in inclusive good times, and its power to inspire positive change in the communities it represents.